From permanent straightening solutions and de-frizzing creams, to pre-treatments for differing hair types, to nourishing shampoos and conditioners, the YUKO experience can be tailored for all hair types.
Formulations are designed to be easily absorbed so key ingredients get to where they are needed, ingredients which are specially chosen to strengthen and moisturise. YUKO really does care for your hair.
YUKO is named after Yuko Yamashita, a Japanese hair stylist who has spent her entire career making people feel good about their hair. In 1996, in collaboration with Phiten, a Japanese health and well-being company, she created a revolutionary straightening system. The YUKO brand was born!
YUKO Permanent Straightening typically takes from 4 – 6 hours. Times vary depending on hair length and type and can sometimes take longer for very thick or coarse hair. Treatments are always tailored to individual hair types, but to give an idea the basic steps are:
We customise the Yuko straightening to each individual client because everybody’s hair is different, so the time frame varies.
We apply a special Yuko straightening solution to the hair which contains collagen, then rub it downwards along the hair follicle using my forefinger and thumb. It’s this first step that breaks down the chemical bonds of the hair to start the permanent straightening process.
After washing off the straightening solution, we will dry off the hair and then use a hair iron to bond the newly straightened hair follicles. It has a constant temperature that stays evenly heated across the iron and special suspension to help maintain the hair’s health and prevents any heat damage.
Once the hair has gone through the thermal-straightening process, a neutralising solution is applied for five minutes to set the straightened bonds of the hair. It’s then washed off and you get a final blow-dry, leaving you with amazing, baby-soft hair that is permanently straight.
YUKO Permanent Straightening typically takes from 4 – 6 hours. Times vary depending on hair length and type and can sometimes take longer for very thick or coarse hair.
It’s gives you permanent perfect straight hair.
Unlike the Brazilian blow dry, which smooths out frizz and needs to be maintained every 10-12 weeks, Yuko hair straightening is permanent, so you only need to visit once you have regrowth and need your roots done, which is every four-six months.
Like any hair treatment, the key is to maintain hair health. You can achieve silky, straight hair for between 5 and 8 months. To maximise the length of this treatment we recommend you use a deep-conditioning hair mask once a week.
Speak to your stylist about which hair masks to use.
Like any hair treatment, the key is to maintain hair health, so ideally, use a deep-conditioning hair mask once a week.
You will have an initial consultation to assess the texture, thickness, health and history of your hair. Everything is a bespoke service to each client.
You won’t have to use straighteners ever again. And you can let your hair air dry without worrying about frizz or go on holiday and not worry about humidity.